We won the tender to create a branding, marketing strategy and promotional plan for Glengormley. The stakeholders included Antrim and Newtownabbey Borough Council, Glengormley Chamber of Trade, Department for Social Development, businesses and the community in Glengormley.
The brief was to create branding, marketing strategy and annual promotional plan with the aim to benefit local businesses through improved trade in the area and increased footfall.
The target was to increase the number of trading transactions in Portland Avenue and Febro Buildings by 10%.
The outcomes of the project were creation of a brand and logo, the production of a marketing strategy and annual promotional plan, the development of a website, the implementation of an annual marketing campaign. As well as the development of local offers and deals for the week and promotion of events at key seasonal times.
