We won the tender to create branding, concepts, pr and marketing for the annual Stronger Together Conference. We presented several brand concepts for discussion and on agreement from key stakeholders developed the final brand and logo along with brand guidelines for future use on marketing collateral. The initiative is steered by a planning group consisting of ArtsEkta, STEP, Ballymena Inter-Ethnic Forum, Chinese Welfare Association and Ballymoney Community Resource Centre.
The brief was to create branding, a promotional plan, conference material and online material with the view of creating a strong supportive network, supporting an integrated community development approach to tackling racism, promoting good relations, sharing and exchanging information, experience and knowledge towards achieving rights based interdependent integration.
The outcomes of the project were naming and creation of a brand and logo, a promotional plan, conference material including business cards, folders and roll up banners and the development of a website.
